Own the room. Win the market.
Enabling leaders and businesses to turn what they know into messages people act on.
Steve Rackham — former Global Field CTO for Financial Services at NetApp. Two decades enabling leaders and teams to present with genuine confidence, and technology companies to win in financial services.
Two ways I help — equal billing, one skill underneath.
Own the room
Presenting is a lost art. Plenty of people get trained on the technology or the sales methodology — almost no one is taught how to actually deliver the message. I coach individuals and teams to own the room: a boardroom pitch, a conference keynote, or the high-stakes internal moment everything hinges on.
Explore coaching →Sell into the hardest market
Tech companies routinely underestimate how hard it is to sell into financial services — sophisticated buyers, heavy regulation, long cycles. I've spent twenty years on the inside. I'll help you build the go-to-market strategy, sharpen the message, and enable your teams to engage the most demanding buyers in the world.
Explore advisory →For twenty years my job has been to make complicated things land — with CTOs, boards, regulators, and rooms full of sceptics. Both sides of 3Co are about the same thing: making sure your message actually gets through.
Steve Rackham
Former Global Field CTO for Financial Services at NetApp, now founder of 3Co Consulting. Two decades spent making complex technology land with the people who decide — the thread that runs through both the advisory and the coaching.
More about Steve →What people say — and where I've said it.
Going to market, or getting ready to take the stage?
Either way, drop me a line — I'll come back to you personally.